SQL & CUSTOMER ANALYTICS

Cohort Retention Analysis

Cleaned and extracted online retail customer data in SQL Server, then visualised cohort retention rates in Tableau.

SQL ServerTableauCohort Analysis

Project overview

Used SQL Server Management Studio to load and prepare online retail data for cohort analysis, then visualised customer retention patterns in Tableau. The project includes the SQL preparation steps, a snapshot of the resulting analysis dataset, and the final retention visualisation.

Project screenshots